Basic communication theory
The course deals with basic communication theories. The students should be capable of analysing communication. Special attention will be given to design as communication. The course covers with the following main areas:
1. Rhetoric
2. Semiotics
3. Hermeneutics
4. Analysis of target audiences – identity/segmentation
5. Aesthetics (sociological aesthetics)
6. Narratology
7. Introduction to discourse analysis
Workform:
15 hours seminar lecturing:
Man 07.09: kl 8.15–11.00
Man 14.09: kl 8.15–11.00
Man 21.09: kl 8.15–11.00
Man 28.09: kl 8.15–11.00
Man 05.10: kl 8.15–11.00
Prequalifications:
The course starts 07/09/2009 / Week 37, and ends 05/10/2009 / Week 41
Location: Auditoriet i Kong Oscarsgt 62
Provider: MA design
Target group: MA Design
Target year of study: Master 1
Capacity: 20
Course/projectleader:
Academic staff: