Identity Theory
Goal: The goal of the course is to make the students conscious of how to understand their own and other people`s identity. It is especially important to understand one’s own identity as a designer. Identity is an ambiguous concept, hence it is important to pass through many different perspectives and different academic tradition’s views on the field.
Academic content: the course deals with the following main themes:
1. Sociological identity theory.
2. Psychological identity theory.
3. Anthropological identity theory.
4. Demographic identity theory.
5. Identity semiotics/rhetorics/hermeneutics.
6. Segmentation and targeted group analysis.
7. Modernity theory/globalisation theory.
8. Media created identity
Workform:
15 hours seminar lecturing. Discussion with students will be emphasized.
Man 12.10: kl 8.15–11.00
Man 19.10: kl 8.15–11.00
Man 26.10: kl 8.15–11.00
Man 02.11: kl 8.15–11.00
Man 09.11: kl 8.15–11.00
Prequalifications:
The course starts 12/10/2009 / Week 42, and ends 09/11/2009 / Week 46
Location: Auditoriet i Kong Oscarsgt 62
Provider: MA design
Target group: MA Design
Target year of study: Master 1
Capacity: 20
Course/projectleader:
Academic staff: