Marketing
Goal:
The course will give the students insight into how modern marketing works. Emphasis will be placed on bringing to light the philosophy underpinning marketing. In addition, it will be important to achieve an understanding of the actions marketing consists of. Special emphasis will be placed on design as a marketing aid. The course will also have a critical perspective on the role of marketing in shaping our modern or post-modern society.
Academic content:
The course deals with the following main topics:
1. Market orientation
2. Customer-delivered value
3. The conditions for marketing
4. Situational analysis
5. Strategy
6. Production strategy
7. Distribution strategy
8. Pricing strategy
9. Influence strategies
10. Design as a marketing aid.
Workform:
The course will consist of 15 hours of seminar teaching
Monday 08.02: kl 08.15 –11.00
Wednesday 10.02: kl 11.15–14.00
Monday 15.02: kl 08.15 –11.00
Prequalifications:
The course starts 08/02/2010 / Week 06, and ends 15/02/2010 / Week 07
Location: sted
Provider: MA design
Target group: MA Design
Target year of study: Master 2
Capacity: 18
Course/projectleader:
Academic staff: