Qualitative methods
Objective: The course will give an introduction to basic market analysis. How do we get sufficient knowledge about our users to be able to make the right decisions? The course`s main intention is to reflect on how we work on a problem and chose a rational research design. We will emphasize on different qualitative techniques.
Academic subjects: The course will concentrate on the following main areas:
1. Diagnose of problem as presented
2. Choice of research design
3. Different types of qualitative techniques
4. Field work
5. Analysing and interpretation of data
6. Reporting
Workform:
Workform:
15 hours seminar lecturing:
Man 16.11: kl 8.15–11.00
Tor 19.11: kl 14.15–17.00
Man 23.11: kl 8.15–11.00
Man 30.11: kl 8.15–11.00
Tor 03.12: kl 14.15–17.00
Prequalifications:
The course starts 16/11/2009 / Week 47, and ends 30/11/2009 / Week 49
Location: Auditoriet i Kong Oscarsgt 62
Provider: MA design
Target group: MA Design
Target year of study: Master 1
Capacity: 12
Course/projectleader:
Academic staff: