Visual identity - logotype
Goal:

Develop semantic and semiotic, as well as ideographic phonetic qualities in a logotype
Logo and logotype design is a very important area within graphic design and visual communication, and one of the most difficult to perfect. A well designed logotype is a simple visual expression of the name of an organisation`s identity. The visual language reflects the organisation`s profile and philosophy. Logotype may be developed from existing types or a new type can be created for the specific organisation. It may also contain elements of graphic art.

Content:
The assignments will consist of two very distinctly defined organisations. Development of a logotype is a process to be visualised during the course period, as well as a name developing process.
Workform:
Teaching: Training assignments with individual tutoring, lectures, reviews and final review
Prioritised methods:
Sketching process, training
Analysis and argumentation
Evaluation and reflection
Prequalifications:
Basic knowledge of typography and Illustrator
Litteraturliste:

Bjørn Rybakken, Identitetsdesign, Abstrakt forlag, ISBN 82 7935 149 3
Per Mollerup, Marks of Excellnce, ISBN 0 7148 3838
The course starts 23/11/2009 / Week 48, and ends 04/12/2009 / Week 49
Location: Sted: Kong Oscarsgt. 62, rom 201
Provider: Design
Viskom
Target group: Viskom
Target year of study: Bachelor 3
Capacity: 14
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