Communication design - SUBSTANCE 11
Communication design is about how printed and digital medias are communicating with people.
In the Substance course, we want to develop a common vision and a vivid profile for the Substance arrangement, and make it visible.
We will be developing a visual identity, and exciting and convincing communication material to promote the MA Design show and Substance conference 2011.
Goal
The course will provide knowledge and experience in the development of holistic and identity-creating communication materials, from idea development to finished production. The students will cooperate to develop a common profile of expression, with prioritised, identity creating elements and effects. The students will be able to gain real knowledge and experience with project management and production in various media.
Content
Briefing on the desired graphical expression from the employer
(Communication Committee for Substance 11)
Presentation of last year`s project (Substance 10)
Problem approach and definition
Definition of key terms
Idea and concept development
Produce marketing material, web site, vignette
Lecture for visual input and critical analysis
Group lecturing, individual tutorial
Inspections
Production and implementing
Workform:
Presentations, discussions in groups, individual turorial
Self-administration of the project
Prioritised methods:
Situation analysis, idea and concept development
Prequalifications:
Basic knowledge of visual communication
Recommended literature:
Bjørn Rybakken, Identitetsdesign, Abstrakt forlag, ISBN 82 7935 149 3
Per Mollerup, Marks of Excellnce, ISBN 0 7148 3838
Guerilla Advertising, Gavin Lucas / Michael Dorrian
The course starts 21/02/2011 / Week 08, and ends 01/04/2011 / Week 13
Location: Location
Provider: Design
Viskom
Target group: Viskom
Target year of study: Bachelor 2
Capacity: 14
Course/projectleader:
Academic staff: