Marketing
Goal: The course will give the students insight into how modern marketing works. Emphasis will be placed on bringing to light the philosophy underpinning marketing. In addition, it will be important to achieve an understanding of the actions marketing consists of. Special emphasis will be placed on design as a marketing aid. The course will also have a critical perspective on the role of marketing in shaping our modern (or post-modern) society.
Academic content:
The course deals with the following main topics:
1. Market orientation
2. Customer-delivered value
3. The conditions for marketing
4. Situational analysis
5. Strategy
6. Production strategy
7. Distribution strategy
8. Pricing strategy
9. Influence strategies
10. Design as a marketing aid
Workform:
9 hours seminar:
Monday 17 January: 08.15–11.00
Thursday 20 January: 14.15–17.00
Monday 24 January: 08.15–11.00
(Note! The dats can be changed.)
Prequalifications:
The course starts 17/01/2011 / Week 03, and ends 24/01/2011 / Week 04
Location: Kong Oscarsgt. 62
Provider: MA design
Target group: MA Design
Target year of study: Master 2
Capacity: 20
Course/projectleader:
Academic staff: