Marketing and communication
Goal: The course will give the students insight into how modern marketing and PR work. Emphasis will be on development of marketing strategies. In addition, an important goal will be gaining an understanding of the effects that make commercials successful or unsuccessful. Special emphasis on design as a marketing tool. The course will also have a critical perspective on the role of marketing in our modern society.
Academic content: the course deals with the following main topics:
1. Marketing and strategies for PR
2. Market segment
3. Message content
4. Message formulating
5. Choice of media
6. Effect measuring
Workform:
9 hours seminar:
Monday 7 February: 08.15–11.00
Monday 14 February: 08.15–11.00
Monday 21 February: 08.15–11.00
(Note! The dates can be changed)
Prequalifications:
The course starts 07/02/2011 / Week 06, and ends 21/02/2011 / Week 08
Location: Auditorium, Kong Oscarsgt. 62
Provider: MA design
Target group: MA Design
Target year of study: Master 1
Capacity: 20
Course/projectleader:
Academic staff: